Seems like everyone wants to start an online business and work from home these days. The new American Dream. Sounds great, doesn’t it?
I too had a mind-numbingly tedious office job and a desire to do something, anything, else.
Since I also happened to have a degree in communication, and a love of writing, somebody suggested I should be a copywriter. Hey, sure, why not?
I started researching (aka googling) and read all the success stories. How anyone can start an online business. How easy it is, especially if you buy this course, or this one, or this one.
What I didn’t find were the people who couldn’t make it work, the un-success stories. The ones I should have been reading.
An online business is still a business. A certain percentage will fail.
The stats don’t lie.
Only 2/3 of small businesses survive for 2 years. Yet the internet would have us believe we can just throw up a website, shout out on social media, and wait for those dolla, dolla bills.
Most of us will be waiting a long time.